I love designing websites, but that’s not my why. For over a decade, I worked for others; as an editor; a journalist; a public relations officer; a digital marketer and a web designer. I enjoyed these jobs; they gave me security and experience, but deep down I knew there was more to life.
In 2016 I fell pregnant. Soon after my daughter arrived, I quit my marketing agency job because it felt like the perfect chaotic moment to listen to my heart and explore a life filled with more creativity, flexibility and meaning.
In the moments between caring for a baby, I started this business. At first, it was driven by my passion for web design; for creating, learning and problem solving. But as I started to work more closely with business owners, I discovered that what I really loved was getting to know each unique business and helping them figure out how a website could solve real challenges and move them forwards. That’s my why.
The other important part is strategy and content: How is your new website going to help your business? Who are your key customers? What content do we need to achieve goals / appeal to those customers? And how does the website fit into your marketing and brand communications strategy?
This means, as part of my service, I help you plan out the website structure and content, and set strategic goals for the new site. I can also assist with content writing, copywriting and brand communications strategy.