I watched an amazing Donald Miller & team webinar the other day (https://storybrand.com). Here are some of the key takeaways (I’ve added some of my own too):
-Write up a crisis and post-crisis plan for your business. Take an in-depth look at your incomings and outgoings. Work out what unnecessary subscriptions and expenses you can put on hold. Work out exactly what products or services can keep you going through this time. Focus on those and then…
-Think about how you can adapt your existing products or services, or even launch new ones, to help with the problems your customers and clients are facing right now. Uncertainty and budget constraints are the biggest problems. This is a crisis for so many.
-Adapt your marketing communications for the Covid-19 crisis. It’s not business as usual. So figure out how to address this in an authentic way. Adapt your messaging: website copy, newsletters, social media and advertising.
-Work on your marketing plan. If you haven’t done so already, now is the time to work on your website’s sales funnel (ie tactics to grow your mailing list).
-Communicate with empathy for your customers and clients. We’re all feeling a myriad of emotions. Afraid, anxious, uncertain, overwhelmed, lonely. Don’t brush over these big feelings. They’re real.
-Keep communicating. Don’t go quiet.
-Help, where you can, in whatever way you can.
-Work on your mindset, emotional and physical health.It’s ok to be afraid, but don’t let fear overwhelm you or dictate your actions. Now is the time for inner work, in whatever way works for you. Meditation. Yoga. Exercise. Journaling. Saying thank-you for all that you have. Breathing. Creating. Expressing. Dancing.
-Now is the time to connect, collaborate and share. Reach out to fellow entrepreneurs. Talk. Share. Support and inspire each other.