Create a modern online store for Maven Collection, a new sustainable style brand selling designer, boutique and high street pre-loved clothing.
The two boss ladies behind this brand are just awesome and it was a joy working with them. I helped them structure the online store; create an intuitive product filtering system; set up payment gateways (PayFast and SnapScan) and consulted on shipping rates. I also helped them create an email marketing sales funnel and set up advanced Google Analytics tracking including checkout funnel visualizations to help with conversion optimisation. This project included Shopify training, MailerLite email marketing training and 30 days’ tech support after going live.
The results speak for themselves. In the first week after launching, this online store achieved an impressive number of sales. This is mostly due to the launch email marketing campaign that we sent out to friends, family and acquaintances of Maven’s, which shows how important it is to reach out to those closest to you. In all likelihood, the people who know you will be your first customers.