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Case Study

Coffeeberry Website

Purpose of this website

  1. Coffeeberry’s old website no longer reflected the brand. The team felt embarrassed to send people to the old website and they were not using it as a marketing tool for the business. The new website was designed to change this by creating a modern, user-friendly and on-brand digital home for Coffeeberry.
  2. Make it easy and quick for visitors to find important information such as restaurant location, opening times, menus and contact details.
  3. Reflect the Coffeeberry vibe – friendly, vibrant and energetic.
  4. Showcase Coffeeberry’s incredible marketing videos.
  5. Highlight Coffeeberry’s various weekly and monthly events.
  6. Build trust in the Coffeeberry brand by showcasing customer reviews.
  7. Improve Coffeeberry’s search engine ranking in location-based search results.
  8. Tell the Coffeeberry story.

About the client

Coffeeberry Cafe is an iconic restaurant located at the Cascades Lifestyle Centre in Pietermaritzburg.

How a website helped this business

  • The website makes it easy for visitors to find important information, such as menus, opening times, location and contact details.
  • The website reflects the Coffeeberry vibe through design, copy, images and videos, which helps to attract new patrons to the restaurant.
  • Strategic search engine optimisation ensures the website now appears on the first page of Google search results for relevant keywords.
  • More people now attend Coffeeberry’s regular events because they are being promoted on the website.
www.coffeeberry.co.za
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