Case Study

Simply Islands – online travel agency

Purpose of this website

  1. Showcase the travel packages and Indian Ocean Island resorts that Simply Islands offers.
  2. Make it easy and appealing for visitors to view resort details, and submit a booking enquiry.
  3. Make it simple and easy for the Simply Islands team to update and manage the website after handover, including publishing resort listings.
  4. Connect the website to PayGate, an online payment gateway, so that the team can easily send invoices with a pay now button that allows customers to pay using a credit card, debit card or Instant EFT.
  5. Create a Honeymoon Registry feature.
  6. Connect the website to Campaign Monitor, which is email marketing/marketing automation software.

About the client

Simply Islands is a start-up online travel agency specialising in Indian Ocean island resorts. They wanted a modern, user-friendly and fresh website that they could update and manage themselves after handover.

How a website helped this business

  • Simply Islands is an online business. This means their website is their workhorse. With this in mind, I developed a website to beautifully market their offering, with a modern and user-friendly design that makes it simple, easy and user-friendly for website visitors to view the resorts, find out more about the business and fill in the online enquiry form.
  • The website is the central hub or all Simply Islands’ digital marketing activities. Essentially, all Simply Island’s social media posts and emailers are designed to lead people to the website, by promoting packages, resorts and special offers. With this in mind, I made sure that each resort listing can easily be shared on social media, by email and printed out using share now buttons.
  • The website is building the Simply Islands brand by instilling trust and authority.