Case Study

The Eco-Conscious Kitchen

Purpose of this website

  1. Create a user-friendly, conversion-optimised and branded online store that makes it easy for customers to buy products from The Eco-Conscious Kitchen.
  2. Educate visitors about the benefits of using eco-friendly kitchen products, instead of plastic products. This is achieved by the blog and guide pages.
  3. Encourage website visitors to sign-up to The Eco-Conscious Kitchen’s mailing list by offering  25% off for all first-time buyers.
  4. Multi-channel selling. The Eco-Conscious Kitchen is integrated with Facebook and Instagram shop. This makes it easy for Bianca, the business’s owner, to tag products in her Instagram posts, which helps to boost conversion rates.

About the client

The Eco-Conscious Kitchen is a USA-based business that sells a range of eco-friendly and sustainable tableware. Products include bamboo kids tableware sets, bamboo straws and upcycled reusable bags. The business is owned by Bianca Smith, a US-based mom of twins who is passionate about saving and protecting our planet by encouraging people to use eco-friendly products.

How a website helped this business

  • This website is the central hub of The Eco-Conscious Kitchen’s digital marketing activities, including social media and email marketing.
  • The online store makes it easy for The Eco-Conscious Kitchen to reach a much larger customer base and thus grow the business. Previously, Bianca was only selling her products at local markets around Tampa, Florida. With this eCommerce website, she can now sell her products across the USA.
  • The professionally-designed online store (built around solid UX principles) builds trust and authority in The Eco-Conscious Kitchen brand.
  • The website is helping The Eco-Conscious Kitchen to build it’s mailing list, thus building relationships with new and existing customers. Email marketing has the highest return-on-investment of any other marketing activity. This means that all ambitious eCommerce businesses need to be focusing on growing their mailing lists.
“Meg is amazing to work with. She did everything I asked of her and more with so much patience and proficiency. Meg helped me with things over and above what I commissioned her to do when she realised that I didn’t know even the minimum. She not only did the work but taught me how to do it myself in the future. Her video instructions and manual are always within reach and I refer to them whenever I do anything in my website. In addition to this, she read my intentions with my website perfectly and provided exactly what I had in mind from the gorgeous look of my shop to the mood and feel I wanted to create. Also, there was never a delay in communications even though we are countries and time zones apart. I could not have chosen anyone better and I would commission her again in a heartbeat.”– Bianca Smith, owner at The Eco-Conscious Kitchen.