Resource Library

A collection of videos, guides and articles for new and growing eCommerce businesses.

Shopify and eCommerce Marketing

Facebook and Instagram Ads for beginners

A video series by Oberlo that walks you through how to create and install the Facebook Pixel on your Shopify store and shows you how to create your first Facebook ad.

PART 1

Part 2

Part 3

How to set up Instagram Shopping

A step-by-step checklist so you can connect your online store to instagram and use their shoppable products feature.

Craft a succinct and clear brand message for your online store

It’s important to make it clear what you sell, as soon as possible. Go Live HQ has created a brand bio formula to make it easy to write the perfect one-liner for your online store. Sign up to their mailing list to get it.

How to set up your own Shopify store

Read the complete beginner’s guide to setting up an online store with Shopify.

The Shopify Help Centre

Your go-to resource for learning how to manage your Shopify store, from loading new products, customizing your theme, managing customers, editing shipping rates and adding payment gateways.

The Shopify Blog

An collection of useful how-to guides, articles and tips for eCommerce businesses that want to grow. Subscribe to the mailing list to receive new articles.

The Shopify Academy

An amazing free resource for all eCommerce businesses (not just those that use Shopify) that want to sharpen their marketing strategies and tactics. Includes video courses, live workshops and business templates – all for free!

My Top 3 Shopify Academy training courses

Email Marketing 101

Email marketing expert Drew Sanocki will teach you the step by step process to turn your email marketing into an eCommerce sales engine.

Grow your business with Instagram

Gretta van Riel shows you how she used Instagram to help create five multi-million dollar ecommerce businesses.
SEO Training for beginners
Discover the 3-step repeatable framework to grow your business with SEO.

How to create a distinctive and on-brand Instagram feed for your business

What’s the secret to creating a gorgeous Instagram feed that gets you noticed (without having to hire a graphic designer)? Pre-made, customisable Instagram post and story template packs. Finding the right template pack will make co-ordinating your Insta feed fun and effortless.

50 ways to make your first sale

How to Get Your First Sale in 30 Days: A comprehensive Marketing Checklist for New eCommerce Entrepreneurs.

eCommerce marketing analytics for complete beginners

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where analytics come in.


Accounting, marketing and creative tools to help you run a better business

Wave Accounting

Wave is a free accounting tool used for bookeeping and sending out invoices and payment receipts. It allows you to keep track of all your incomings and outgoings, plus upload images of your business receipts and create beautiful, professional invoices.

MailerLite - email marketing and automations

MailerLite is my absolute favourite email marketing tool and I use it for all the online stores and websites I set up. It’s free up to the first 1 000 subscribers. Features include a beautiful and user-friendly drag and drop email builder; email automations to welcome new subscribers to your brand; and subscriber grouping ans segmentation. The MailerLite app syncs beautifully with Shopify and automatically creates subscriber segments such as first time buyers and high spending buyers. It’s my go-to tool for eCommerce email marketing. Clean, user-friendly and feature rich.

Canva for creating beautiful, on-brand marketing material

Canva is a divine online tool for creating your own graphics, including brochures, social media graphics and business cards. And it’s free.