You have spent months developing your products, from an idea into something tangible, real and amazing. So much effort, time and thought have gone into creating your brand, writing product descriptions, getting product photography and building your online store. And you’ve just gone live. Now what? How do you get sales, especially if you have no budget for paid ads?
I recently created an online store for Maven. This store had an incredible first week of sales. Why? Because the two boss ladies behind this brand reached out to friends, family and acquaintances, telling them about their online store and getting them excited about it.
If you have zero budget for paid ads, then in all likelihood your friends, family and acquaintances are going to be your first customers because they know you, like you and want to support you. Never underestimate the power of this.
From the beginning of this Shopify store project, I encouraged Maven to consider email marketing because it’s a highly effective marketing channel for eCommerce businesses. Owners Teri and Jane collected email addresses while I built the store and I showed Teri how to add subscribers to Maven’s MailerLite account. The store is also synced with MailerLite, so that if anyone subscribes from the website they get automatically added to the subscriber list. I trained Teri on how to use MailerLite and design emailers using the drag and drop builder.
The email launch campaign was a huge success. It was only sent out to about 200 subscribers, and yet we received an amazing number of sales from it.
Remember, people buy from brands they know, like and trust and in the early days when you haven’t yet done any brand building, the people who know you personally and professionally will probably be your first customers.
Creating modern online stores that convert
Building an eCommerce business is challenging. There is just so much to learn and do. Let me help you build an online store that is powerful, easy-to-manage and most, importantly, conversion-optimised. I can even help you create strategic and targeted digital marketing campaigns that work. Contact me here for a copy of my pricing guide and we can get started.